Business today is more challenging and competitive than ever. Businesses need to attract new customers quickly while retaining and interacting with a loyal customer base. Real-time communication Brands need to communicate directly with customers in real time in order to keep their finger on the pulse. Trends change more rapidly than traditional research can track. [...]

Any and all forms of Social Media Marketing tactics fall under at least one of these five forms of action. Often the same channel will incorporate two or more of these: 1. Declaration of Identity 2. Identity through Association 3. User-initiated Conversation 4. Provider-initiated Conversation 5. In-Person Interaction Identity-based Interaction is your declaration of your [...]